Skip to content
Search for:
The Document Group
Print Scan Copy eDiscovery
  • Free Quote
  • Print
    • Black and White
    • Color Printing
    • Oversize Printing
    • Offset Printing
    • Binding Services
  • Scan
    • Business Scanning
    • Legal Document Scanning
    • Oversize Scanning
    • Microfilm and Microfiche
    • Medical Record Scanning
    • Disaster Recovery Scanning
  • Signs
    • Outdoor Banners and Signs
    • Indoor Storefronts
    • Oversize Printing
    • Laminating Service
    • Trade Show Solutions Houston Texas
  • E-Discovery
    • EDD
    • DISCO/Hosting
    • FTP Access
  • LitSupport
    • Trial Graphics and Services
    • Litigation Copy
  • Contact Us
  • Digitize Large-Format Media
  • Request a Quote
  • Digitizing Microfilm
  • HIPAA Compliant scanning
  • Microfiche Flat Sheets of Microfilm
  • Transforming Paper Products
  • Digital Files For Tech and Engineering
  • Digitizing Legal and Government Records
  • Digitizing Administrative and Office Records
  • Digital Scanning For Education and Research
  • Converting Aperture Cards To Digital Format
Search for:
Company Business
The Document Group – Amazing!
/
Company Business

Category: Company Business

The Incredible History of Printing...Short Version
Company Business, Printing

The Incredible History of Printing...Short Version

by Terry October 18, 2023

Printing...At The Beginning

The history of printing is ancient, diverse, and bloody.  There is no other invention so integral to the advancement of mankind than printing.  Think about it for just a minute. What other invention lets you express yourself to the masses of the world without ever having to leave your neighborhood?

Of course, we all live in a digital age now.  It is a wonderful time to live with the technology available. However, without printing  to paper all of the books of history, before the computer, could man have built upon the knowledge of others to even invent the telephone?  I doubt it.  If we did make it, it would have taken a lot longer.  While many cultures and civilizations had forms of writing down by hand, things really got moving with the press.   

Printing Is Easy...When We Do IT!

Our experienced staff of professionals is standing by for your project. Get your quote today!
Click Here

Movable type printing started making it’s mark (so to speak) around the year 1450.  That is when Johannes Gutenberg, the print industry’s most famous founding father, invented the first printing press, although there was dispute over it.  There was even a lawsuit at the time between Gutenberg and his partner, Johann Fust.  Gutenberg lost.

Ever since, the printing press has been credited with inspiring ideas, fomenting revolutions, and toppling governments.  Printers have celebrated murder (and condemned it), changed hearts & minds across the globe, and have sparked imaginations around the world ever since.  Yet the printed page is so much more than what you find by the physical contents of the binding and paper.  

Printing contributes to man’s greatest intellectual heights with shared ideas, abstract thought, and collaboration from afar. Are we not still able to read H.G. Wells, Mark Twain, or Jules Verne even after their deaths so long ago?  And we do not have to decipher some ancient handwriting to do so.  Printing has also led some to utter depravity, despicable wretchedness, or lady justice. How did printing accomplish all of this?  By dragging literacy rates through the roof and leading to the Enlightenment, among the rich and ruling classes.  

Literacy did take time to gravitate downwards to the average man or woman, and still does today for some parts of the world.  However, that did not stop printers from expanding their talents into different typesets, inks, and more.  Printing the word to the page took hold like a python and circled the globe.  While China and others had printing to paper long before Gutenberg, it is the movable type printing press which revolutionized printing for everyone.  We owe so much gratitude to those print masters that came before us.  Those people that risked their lives throughout history to pass down stories, facts, ideas, imagination to the public. 

When Paul Revere created his image of the Boston Massacre to rile up public sentiment against the British, he knew his life might be forfeit.  As a printer himself, Benjamin Franklin knew the printing press was the only way to inspire his fellow countrymen to think, and be aware.  Duty compelled both men (and many others) to inform the public, raise awareness for unfair taxes, and strike out a new path for a new country. 

At TDG, We help Balance the Scales

We love helping our clients present their case. Whether it is in the courtroom, or the boardroom, The Document Group can make the difference in how you are noticied.

With COLOR Oversize Boards

Our foamcore or gatorboard presentation signs are special. A 36" x 42" board with your message, facts, or media on them with, or without, a glossy shine can make attending eyes pop with interest.
To Get Yours - Click Here

Prior to the press...

Before Johannes Gutenberg started creating commercial products for the Catholic Church on his press, creating a manuscript, or book, by hand was painstaking work that not everyone could perform.  These hand-made books were truly works of art and needed a special person with a steady hand.  The calligraphy captured in these old tomes is exquisite to behold for sure.  However, very few people saw them.  Written-by-hand texts and scrolls existed long before Gutenberg, but few people were literate enough to read writing of any sort.  It was also not thought of as a needed skill for the majority of the public in most countries.  Back then it was good to be the king.  We have come a long way in a short time. 

Today, we use electronic computer boards, integrated circuits, and a whole lot of wire to get our “printing press” humming.  No need to crank the screw to bring down the typeface.  Everything is digital, electric, and fast.  Today’s production printers print over a hundred pages per minute, in color, both sides.  I would say that is a long way from Gutenberg.  

Playlist

3 Videos
Scanning Your Documents Quickly and Accurately

Scanning Your Documents Quickly and Accurately

1:49
WoodPrinting with Patches the Sloth

WoodPrinting with Patches the Sloth

4:48
Large Format Printing Houston TX

Large Format Printing Houston TX

1:11

Mass printing may have started with Guttenberg and his press.  Recording our history for posterity has been a human trait since we learned to think.  The first “artists” drew their masterpieces on rock walls in inks we would probably not want to know about today.  Later came their descendants using carved tools upon rock tablets.  First needing to make the tool, then producing a message for history upon their tablet.  For all time, right?  Think of the Rosetta Stone.  A message passed through time allowing us a glimpse to an ancient history we may have missed without it.  The ability to pass along our history, our truth, is priceless.  We should all embrace our own unique history.

As printers ourselves, The Document Group loves talking the history of printing, or anything printing really.  We love the thought of our small contribution to this wonderful industry.  We invite you to join us in honoring those printers who came before us, printed a new road through the wilderness of civilization, and shined the light of knowledge upon the world.

More
Cool Marketing For This Season’s Trade Shows
Company Business, Digital Printing, Printing

Cool Marketing For This Season’s Trade Shows

by Terry February 17, 2023

Prepare for Your Trade Shows Today!

trade shows in action distant view promotional

With The Document Group digital print department, you can be prepared for your trade shows be it this year or next.  As the season ramps up, you may already be thinking about preparing your booth for next year’s schedule (or trying to catch up with this year’s). If you want a fresh look for the fall shows, you may have already dismissed getting another booth, given the costs involved. Refreshing your collateral marketing materials and the look within your booth is quite another matter. By updating banners, signs, presentations, and brochures, you can make a major change in appearance for a reasonable cost.  At The Document Group, we excel at providing those materials on time, every time! 

Click here To Get A Quote

Why Refresh Your collateral?

Maybe your company has made changes in its logo or added a tagline to its branding. Maybe you have launched a new product or service. Or maybe you just need a refreshed look. By replacing your back wall banner on the booth, adding exhibit stands, or even adding technology to your display, you can add new life to the display.

Many companies have multiple sets of marketing collateral to accommodate different shows they attend. Even if your company hits the same shows every year, alternating collateral changes things up. If you have three or four sets of graphics, that means that you only display a particular set once every three or four years. Even the most seasoned tradeshow attendee is likely to be vague on details of what they last saw three or four years ago.

Get Your Quote TODAY!

We can help with any of your printing projects - Fast, Accurate, and On Time, every time!
Click Here For Quote

Finding The Right Printer

Once you decide you want a new look, you may want to get your marketing consultant or at least a photographer into the mix to design and get any needed photos. Once your materials are prepared, you next need to find a company that can print the small format and large-format and who is equipped to make other products such as brochures, presentations, training materials, ect. In Houston, that is The Document Group, experts in printing graphics of all types, and providers of many related services.

TDG can also supply you with collateral marketing materials you take to the show to distribute to attendees and, if your company is presenting a workshop or seminar, they can even print other materials such as brochures, information packets, presentations, and banner or signs. Many visitors to shows want to travel home light, so what you have to show need not be complex or expensive. Trifold brochures, one sheets, and other easily transportable materials that introduce your company can be enough to trigger interest.

When preparing for tradeshows, having the right promotional products that fit your company’s image and your budget is a part of show planning you do not want to take lightly. These days, quickly ordering cheap ballpoint pens and other cheap giveaways may not be as valuable as putting more thought and money into the process. Cheap and useless items end up in the back of people’s drawers or are given to their kids to play with, not kept on a potential buyer’s desk. Since personalized giveaways imprint your company name on an attendee’s mind, you want a printer who can produce your lowball message in small but readable type so that it has impact.

Whether you are looking for new tradeshow graphics to enhance your group or printed materials or promotional items, call us today at 888-316-4670.

More
Houston Power #1!
Company Business

Houston Power #1!

by Terry April 7, 2021

Houston Power #1!

Houston power means more than baseball, it is our statement to the world that Houston Texas brings everything when it comes to play!

More
Company Business, Copy Services

6 Questions To Help You Choose The Right Promotional Product

by Terry April 7, 2021

Shopping for promotional items gives new meaning to the phrase “like a kid in a candy store.” With thousands of products to choose from and hundreds of variations of each project, there is a seemingly endless selection of products designed to grab the hearts and minds, and eventually the wallets, of prospective customers. How do you choose?

Finding The Right Giveaway

When buying promotional items for your event, you want to strike the balance between something that is intriguing and popular enough to draw visitors, yet effective enough to make it memorable – without breaking your budget.

That’s a lot to ask of a small promotional item, so most companies consider several criteria when choosing a good giveaway:

  1. What’s the budget? People love flat screen TVs and would love you forever if you randomly handed them out, but that type of gift would be a budget buster.  It would require hefty sales from a large percentage of customers to be cost-effective. Choose something people will like that is decent quality, yet affordable. If you give away pens, find a compromise between the $0.19 models that sometimes don’t write and a $10 one.
  2. What is the goal of the giveaway? The gift you choose should meet your event and marketing goals. If you’re trying to introduce a new product or promote a specific message, you might choose a unique gift that compliments that message. If you want to reach top executives, something useful with a bit more value has a better chance of remaining on their desk or kept in use.
  3. Who is the target recipient? Trade shows and other events are often targeted to people in different job capacities or with specific interests, so you want a giveaway that they will find useful. If your typical attendee is likely to be a homeowner, a tape measure or potholder might be something they would use frequently. Catering to young engineers? Novelties and tech gifts stand out as popular giveaways.
  4. Does everyone get the same giveaway? Smart companies have several levels of giveaways available so that anyone who visits the event might get a pen or couple mints, while qualified prospects or customers might walk away with a good quality tote bag. You want positive ROI from your giveaway, so it makes good business sense to reserve some better quality giveaways for those you believe have real buying potential.
  5. Can the giveaway be tied in with your brand? Imprinted merchandise that ties in with your brand can be particularly effective in helping people remember you. A small pocket first aid kit in an imprinted case can be a good reminder to people to visit your health clinic. A USB drive is a welcome gift to any attendee. You can buy it in different case configurations appropriate to your business. A few examples are a guitar shaped flash drive for musicians.  Or perhaps one that looks like a pencil would speak to teachers, engineers, or students.  Your imagination is the only limitation in most cases.
  6. What will the customer have to do to receive giveaway? If you plan to ask multiple questions of everyone who comes by, most will be more likely to answer if they perceive real value in the giveaway – think a $5 gift card versus that $.19 pen. Giveaways can also be used as contest prizes; just make sure that the promotional item is something visitors will view as worth winning.
trade shows in action distant view promotional

Don’t Forget To Mark It As Your Own

No matter what you select, it is crucial that you imprint it. Your purpose in offering a little gift to a wide assortment of attendees is to make people remember you. If you offer something without your name or logo, your potential customer may remember that they got it at a tradeshow or other event, but not that they got it from you.

When planning for an event, selecting the most cost-effective gift that’s appropriate for your audience is very important, but can be hard to do. To increase the chances that you’ll get it right, buy your tradeshow gifts from The Document Group, Houston’s top destination for printing, copying, and scanning. We offer a large selection of popular giveaway items, along with professional staff who will help you find just the right thing for your next event. Just check our website or call us at (713) 343-4000.

Get Your Quote TODAY!

We can help with any of your printing projects - Fast, Accurate, and On Time, every time!
Click Here For Quote
More
Company Business, Digital Printing, Printing

Personalize Your Marketing With Digital Variable Data Printing

by Terry April 7, 2021

Customize Your Marketing With Variable Data Printing

In the not too distant past, preparing brochures and other marketing collateral was both expensive and time-consuming. Printing in bulk lowered costs; only cost-effective option for market segments was to add personalized material to brochures. However personalizing output for different markets, much less different customers, was virtually impossible.

The Advent Of Personalized Printing

Digital printing enhances marketing with high-quality, personalized, full-color documents akin to offset printing. By interfacing computer databases with the printing process, you can now mass-customize documents, rather than just mass-producing them. Variable printing merges marketing messages into complex materials using technology similar to mail merging.

This personalization can take one of several forms. The simplest level involves adding a name on each copy, similar to a mail merge. Next step is to add customized text and images to target different markets. Finally, full variability printing allows personalize text and images for each individual address. In all cases, the format and basic layout remains the same, along with some shared language, while some elements vary based on who will receive the output.

Roland large format printer on a print run

Creating Variable Data Printing

Variable data printing or VDF is accomplished in three ways:

  1. A static document is loaded into the printer memory, and the printer is instructed to always print this document in addition to variable data that’s printed on top of the static document. The simplest of VDP technologies, this approach is also the most limited.
  1. Both the static document as well as variable elements are combined to create separate digital documents for each recipient or group of recipients. The downside of this approach is that print files are large and can easily overcome the capacity of the print driver or Raster Image Processor (RIP), and printing is slower.
  1. Using VDP software, static and variable elements are combined in such a way that the driver only has to process and store the static elements once. This type of software is included in Adobe InDesign and in standalone or bundled software offered by many manufacturers.

Marketing Benefits Of VDP

VDP enables you, as a marketer, to be more effective in reaching your customers. Print one job for personalized postcards or bound reports with relevant images, text, and standard content. You can also create unique product variations for different markets by changing pictures and text.

The Document Group of Houston, Texas offers digital printing with variable data printing capabilities. You retain the benefits of high quality color printing and excellent image quality along with the type of customization that maximizes your marketing dollar. For information about this technology and samples of VDP in action, call us at 888-316-4670.

More
© 2025. The Document Group All Rights Reserved.
  • Facebook
  • Twitter
  • Instagram
  • Youtube
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}