Category: Offset

Why Use Print On Demand Services For Book and Paper Printing
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Why Use Print On Demand Services For Book and Paper Printing

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Why Use Print On Demand Services For Book and Paper Printing

You don’t need to be told that producing a book or research paper is a very time and research-intensive process. From penning the first outline to approving the final copy, creating something that will benefit those who read it is a very worthwhile endeavor. This is why it’s important to present your creation in the best way possible. After all, presentation is almost just as important as the content itself.

This is why affordable print-on-demand services so valuable for authors.

book in field open to page

Advantages Of Print On Demand Services

Using a professional print service in Houston to print your book or paper has its advantages. First, you don’t have to worry about doing a massive print job all on your own. Commercial printing ensures high-quality copies without any hassle to you, the customer. Just bring in your files, and the print shop takes care of the rest.

Another advantage to using a local professional print service is that you’re dealing with a print shop in your neighborhood. You don’t have to email your files to an online printer, only to receive printed copies that have some sort of error or defect. You can deal with the printer directly, see the proof in person and make changes on the spot, have your order fulfilled onsite, and best of all get your order faster instead of waiting impatiently by the mailbox.

Lastly, commercial printing ensures a certain level of professionalism in your work. Unsightly DIY errors like low DPI, “bleeding” colors, and misaligned type aren’t a problem in copies created by a truly professional print service. When you have your copies created by a professional printer, it shows. This is especially true since the printer will want a satisfied customer to come back to them for future business.

Trust A High-Quality Houston Print Service to Print YOUR Book

Purchasing materials, printing, and binding your own copies can quickly become an overwhelming ordeal, and it can also add to the stress of your upcoming debut or presentation. Not only that, but when it comes to quality, home printing machines simply can’t compare with the efficiency of a commercial printer. With a professional commercial printing service, the difference will be clear. Color pictures and illustrations are sharper and more defined, the paper quality is higher, and the copies will be more uniform.

At the end of the day, a professional Houston print service will give you a book or published paper that you will be proud to present to your recipients. Best of all, establishing a relationship with a local print shop ensures you know who to turn to next time you have a big publishing job.

To learn more about fast, affordable print on demand services for paper and book publishing, contact The Document Group in Houston, Texas at (888)316-4670 or (713)343-4005.

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Why Printed Materials Still Play An Important Role In Your Marketing Strategy

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Why Printed Materials Still Play An Important Role in Your Marketing Strategy.

As any marketing manager, who needs to get the word out for their brand will tell you, the Internet has changed advertising for magazines, newspapers, and home circular mail publishing forever. These days your potential customers come to your website at their leisure.  They may look at the pretty graphics, read (skim) your basic copy, and maybe, review a more in-depth brochure you have been smart enough to have online.  Perhaps they put you into consideration as a vendor, maybe they don’t. 

Depending on what you are selling, your website may be just one stop in a consumer’s greater research effort to gain knowledge of a product category, or it may be the place that triggers a buying decision.  As a business, you have no control over a potential clients’ clicks.  For paper printing, this is a disaster!

Don't Count Out Print!

Does this mean that print is dead? To paraphrase Mark Twain, reports of its death are highly exaggerated. According to PrintIsBig.com, an investment of $167 per person on printed direct mail earned $2,095 in product sales, a 1,300% return on investment. What is responsible for the enduring success of print ads? At a time when people are besieged with email advertisements, social media, and even website content, print stands out in several ways:

  • – The ability to hold paper in your hand, or placed in the physical world for longtime viewing
  • – Your message then becomes more credible to whoever sees it in that world
  • – Branding is an important part of your business and print gets noticed
  • – With a longer shelf life than an online appeal or email blast, eyes see it until it comes down

You can make your company stand out at a time when so many companies use online techniques that their message can get lost in the shuffle.

Welcome To The Age of Multi-Faceted Marketing

As many studies indicate, print and online advertising are not engaged in a duel to the death. In fact, some of the most successful marketing these days uses a blend of online and physical print sources to get the message across. This approach is backed up by educational research that substantiates the idea that people learn in different ways.

So what appeals to one customer may differ from what grabs someone else. In addition, a print ad can reinforce an online message or vice-versa. Some industry experts maintain that the results of a mixed print and electronic marketing campaign could produce a 30% response, in contrast to a 1% response with a static email campaign.

This realization has led to a multi-faceted approach to advertising that includes both print media and Internet-based tactics such as email, websites, and social media. While print offers substance and credibility, the use of online techniques implies that a company is modern, forward-thinking, and willing to engage their customers.

Mixing It Up

This means that a company might use a mix of print and online materials. For example, they might use direct mail, send printed trifold brochures to their customers upon initial inquiries, and have more detailed product information available online.

Smart businesses are also likely to maintain a website that encourages people to click different areas on the website that reflect their interest.  This allows users to compare and contrast different items in their product line.  Really smart businesses often show comparisons with those of their competitors.  Print also has the ability to utilize new techniques, such as QR codes, that encourage readers to aim a QR reader app on their smart phone toward the printed page and be directed back toward the website.  Using technology can still apply to print.

If you’re designing a marketing strategy, you are making a mistake if you do not include both print and online techniques in the mix. In these times where computer graphics offer amazing color and dimension, you need quality print materials when you choose to provide them. This means you need a source that provides high-quality output and variety to provide the stationery, envelopes, letters, postcards, brochures, reports, etc.

Make The Document Group Your Go To Source For Printing

When you’re looking for a quality commercial printer in the Houston, Texas, area, look no further than The Document Group. Offering a full range of black and white, color digital, large format, and offset printing, we offer other services such as binding and lamination to make your materials stand out.

Don’t make the mistake of putting all your marketing eggs in the digital basket. Contact the document group today for a quote on materials for the print side of your multifaceted campaign. We will not only offer you a free estimate, but we will also consult with you about your needs and offer free pickup and delivery in the Houston area. Call us today at 888-316-4670.

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Maximize In-House Creative Resources By Using A Printing Center

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Maximize In-House Creative Resources By Using A Printing Center

Over the last two decades, the world of graphic design has been turned upside down with the advent of desktop publishing and digital printing. In the “old days,” the Marketing Department would confer with artists, who would then create a design concept with layout, copy, and graphics. The artist would send the art to a printer, who would set the type by hand. Now, an office worker with minimal graphics training can prepare a brochure, adjust the graphics, and print off multiple copies from a local printer or network printer-copier. Where does that leave the professional design firm or the local printing company?

In-House Resources Do The Job Printing Your Project

This in-house creation process does not always result in artistic masterpieces, as not everyone with a computer has the design sense to create good industrial art. For many office ventures that involve sales sheets, signs, flyers, and brochures, a competent graphics software user can deliver output that is more than adequate to do the job. Many offices have high-end copy machines that allow color adjustment, printing on paper up to 11″x17,” and stapling and folding capabilities to bring the project to a successful completion.

However, having in-house creative talent and a copy machine will never eliminate the need for professional design and a print service. Most companies have some projects that need the talent of professionals with advanced training and experience. For major brochures, large format printing of signs or trade show graphics, or specialized jobs, a company is likely to call in the pros on the design or printing end – or both.

Using A Printing Center For Best Results

Even if your company has creative in-house talent and a high-end copy machine, a good Houston printing company still offers capabilities beyond what the average office machine can deliver. A print shop has professionals who know how to get the best out of equipment. In an office, a user must climb a steep learning curve to acquire proficiency with seldom-used features.

In addition, Houston’s top printing center has advanced equipment beyond what most offices need, able to print, collate, and bind thousands of pages per hour. Whether you need high volume, large format printing, output on heavy or oversized paper, multiple cuts, folds or staples, you will get the quality you need to make your design pop.

Having a relationship with The Document Group, Houston’s top full-service printing service, offers you the flexibility to expand the capabilities of your in-house talent. We accept camera-ready jobs online or in person, and can offer any pre-press services you need. Since we man our machines with qualified operators 24/7, we can complete your job on time, and even deliver the output to your office.

Contact us today to see how we can help with your next project.

printing sales brochure showing samples of our products
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What A Full Service Houston Printing Company Can Offer Your Business

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When looking to find a Houston printing company, it pays to find a full service provider that offers a full suite of services. The advantages of using a full service provider are increased efficiency and quality along with the ability to meet any set of project demands.

What A Full Service Houston Printing Company Can Offer Your Business

Most printers provide services regardless of what type of business you run. However, the best printers are the ones that work specifically in support of your industry. Law firms have very precise needs when it comes to document security, copying, and discovery. Using a printer who isn’t well versed in the needs of the legal industry can have disastrous results.

Medical record scanning that is compliant with HIPAA and HITECH Act requirements is another good example of a time when you’d need a print/scan firm with specific industry knowledge. Engineering, construction, and architectural firms also have strict requirements to maintain their documents when building civic works such as bridges and roadways.

printing red print panel

Comprehensive Services – Large Format, Off-set, And More

In addition to offering industry specific expertise, the ideal Houston printing company should also offer a full range of printing services. This includes large format printing, off-set printing, OTC printing, digital color, black and white, and more. Having a one stop printer is not only more convenient, it also ensures a higher standard of quality and a better price.

Many printing projects rarely require just one size or format and instead require a wide range of printing services. Marketing and promotional items, from brochures to trade show presentations, will run the entire range of a printer’s capabilities from high quality imaging to mass printing of flyers and giveaways.

printing panel close up

Risk Management Scanning, Database Management, And More Digital Services

An important part of any printer’s job is document scanning and digital services. All of your paper records can be lost due to a flood, fire, or other natural disaster. That is why digital scanning and record maintenance is a critical service that some businesses overlook.

Risk management scanning is the answer to maintaining records securely against loss. After scanning records and business critical items, they can be easily stored off-site in a secure location to guard against loss. Disaster recovery is so very important and having vital documents available for instant recovery can be the difference between successful business continuity and bankruptcy.

That is why a top Houston printing company offers digital services in addition to physical printing and copying. In the end, the best printer does much more than just printing!

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Let us show you how easy it is to accomplish your scan goals. Fast, Accurate and On-Time!

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