Category: Printing

, ,

Putting The Top Houston Commercial Printing Company To Work For Your Trial Preparation

by

The Document Group is focused on helping all of our clients win their cases. We are a Houston printing company that provides a full range of legal document services with a strong focus on trial preparation. While some Houston commercial printing companies only provide services outside of the courtroom, the Document Group works with our clients in the courtroom to achieve the best outcome possible.

On Your Side – Trial Preparation Focused On Achieving Positive Results

While we offer a full range of litigation support services before the trial, what makes us unique is our expert trial preparation and in the courtroom services. Before you go to trial, our certified trial consultants will work with you to create a plan to utilize all of our technology resources to bolster your case, and present complex information clearly and effectively. We help select software for trial use, organize information, and create presentations that have an impact.

Trial Presentations Designed To Make Your Case Crystal Clear

As a Houston printing service provider, our experts have decades of experience putting together presentations that make all of the relevant facts in a case crystal clear. Since judges and juries don’t have the benefit of pouring over case materials for hours like your lawyers have, your trial graphics and presentation have to be custom tailored. We deliver presentations on every medium, from poster boards to multimedia A/V presentations that are ideal for use in hearings, arbitration, and trial.

Flawless Execution – On-Site Setup And Technical Support

There is nothing worse than a piece of information technology equipment that doesn’t want to work the morning of a trial. We don’t just put together a presentation on a CD and hand it off to you, we send our technical gurus with you to the courtroom to make sure all of your presentations are set-up and optimized for display. We will stay with you up to the last minute to ensure you have all the tools necessary to win your case.

Our support services are also great for your war room. We can set up computers, projectors, scanners, printers and copiers so you can focus on the case. We even have mobile scanning equipment for instant document scanning and imaging.

At The Document Group, we are more than a commercial Houston printing company. We help our clients get the most out of their printed materials, to put them to good use at trial. Contact us today for a free quote!

, , ,

Why Printed Materials Still Play An Important Role In Your Marketing Strategy

by

Why Printed Materials Still Play An Important Role in Your Marketing Strategy.

As any marketing manager, who needs to get the word out for their brand will tell you, the Internet has changed advertising for magazines, newspapers, and home circular mail publishing forever. These days your potential customers come to your website at their leisure.  They may look at the pretty graphics, read (skim) your basic copy, and maybe, review a more in-depth brochure you have been smart enough to have online.  Perhaps they put you into consideration as a vendor, maybe they don’t. 

Depending on what you are selling, your website may be just one stop in a consumer’s greater research effort to gain knowledge of a product category, or it may be the place that triggers a buying decision.  As a business, you have no control over a potential clients’ clicks.  For paper printing, this is a disaster!

Don't Count Out Print!

Does this mean that print is dead? To paraphrase Mark Twain, reports of its death are highly exaggerated. According to PrintIsBig.com, an investment of $167 per person on printed direct mail earned $2,095 in product sales, a 1,300% return on investment. What is responsible for the enduring success of print ads? At a time when people are besieged with email advertisements, social media, and even website content, print stands out in several ways:

  • – The ability to hold paper in your hand, or placed in the physical world for longtime viewing
  • – Your message then becomes more credible to whoever sees it in that world
  • – Branding is an important part of your business and print gets noticed
  • – With a longer shelf life than an online appeal or email blast, eyes see it until it comes down

You can make your company stand out at a time when so many companies use online techniques that their message can get lost in the shuffle.

Welcome To The Age of Multi-Faceted Marketing

As many studies indicate, print and online advertising are not engaged in a duel to the death. In fact, some of the most successful marketing these days uses a blend of online and physical print sources to get the message across. This approach is backed up by educational research that substantiates the idea that people learn in different ways.

So what appeals to one customer may differ from what grabs someone else. In addition, a print ad can reinforce an online message or vice-versa. Some industry experts maintain that the results of a mixed print and electronic marketing campaign could produce a 30% response, in contrast to a 1% response with a static email campaign.

This realization has led to a multi-faceted approach to advertising that includes both print media and Internet-based tactics such as email, websites, and social media. While print offers substance and credibility, the use of online techniques implies that a company is modern, forward-thinking, and willing to engage their customers.

Mixing It Up

This means that a company might use a mix of print and online materials. For example, they might use direct mail, send printed trifold brochures to their customers upon initial inquiries, and have more detailed product information available online.

Smart businesses are also likely to maintain a website that encourages people to click different areas on the website that reflect their interest.  This allows users to compare and contrast different items in their product line.  Really smart businesses often show comparisons with those of their competitors.  Print also has the ability to utilize new techniques, such as QR codes, that encourage readers to aim a QR reader app on their smart phone toward the printed page and be directed back toward the website.  Using technology can still apply to print.

If you’re designing a marketing strategy, you are making a mistake if you do not include both print and online techniques in the mix. In these times where computer graphics offer amazing color and dimension, you need quality print materials when you choose to provide them. This means you need a source that provides high-quality output and variety to provide the stationery, envelopes, letters, postcards, brochures, reports, etc.

Make The Document Group Your Go To Source For Printing

When you’re looking for a quality commercial printer in the Houston, Texas, area, look no further than The Document Group. Offering a full range of black and white, color digital, large format, and offset printing, we offer other services such as binding and lamination to make your materials stand out.

Don’t make the mistake of putting all your marketing eggs in the digital basket. Contact the document group today for a quote on materials for the print side of your multifaceted campaign. We will not only offer you a free estimate, but we will also consult with you about your needs and offer free pickup and delivery in the Houston area. Call us today at 888-316-4670.

,

What Tradeshow Giveaways Are Attendee Favorites?

by

Promotional products can cost less than a dollar, yet they are workhorses of the trade show and event marketing industry. By building brand recognition and planting seeds in people’s minds that come to fruition when they need to make a purchase, giveaways can generate thousands of dollars of revenue in return. Like everything else in the advertising world, the most popular giveaways are trendy for a while, until the next big thing hits the trade show floor. So what products are attendee favorites in 2014?

The Trendy – Giveaways Attendees Love Best In 2014

  • – Hand sanitizer is the perfect giveaway in an environment where strangers are shaking hands. A small imprinted bottle should last beyond the show.
  • – Touchscreen cleaning clothes are handy for cleaning phone and tablet screens. When made of indestructible microfiber and marked with your logo, they will last long after the show.
  • – Lip balm is an unusual giveaway that can come in handy on the show floor and at other times during the attendee’s trip. Long after the event, it may be in the attendee’s purse, pocket, or desk drawer.
  • – A car USB charger, a useful gift in the age of electronics, will still stick with attendees long after the show and is something virtually everyone can use.
  • – USB drives can pack a double whammy if you both imprint the outside and include a file with company information on the drive itself. Even if the attendee removes the file after viewing, your imprinting remains.
  • – Since few people use mice with roller balls anymore, mouse pads have limited appeal these days. However, other tech gifts such as power banks, phone stands, or styli have universal appeal.

The Tried And True

  • – Reusable bags or totes are immediately useful for holding literature and other goodies. With a logo and tagline imprinted on one side or both, they make others aware of your corporate name and serve as a long-term reminder to the trade show attendee.
  • – Pens, the ubiquitous tradeshow giveaway, are available at all price points. Cheap ones, even if branded, tend to be tossed out or left unused, while better quality ones have the potential of daily use. A twist on this classic, such as a pen and highlighter combo, might be more memorable.
  • – Flashlights, especially flat, colorful branded ones that can go on a keychain are practical items that people will actually use.

The Appreciated, But Short-Lived

  • – Mints and gum imprinted with the company name are a useful gesture, particularly at an all day event full of personal interaction. But these items obviously have a short shelf life, so they are generally considered an “add on” item.
  • – Disposable water bottles recognize the reality that walking a trade show is thirsty work. Attendees regard water as a thoughtful gesture, but discard or recycle the bottle when it is gone. Crafty marketers might extend the impact of bottles by putting a code under the label that attendees would check on their website for a chance to win a better prize.  

Your Source For Gifts Event Attendees Will Love

When considering promotional items your audience will love, choose The Document Group. Long viewed as a high-quality source for printing, copying, and scanning in Houston, TDG can also supply your tradeshow and event items. Contact us today or check our website and start shopping!

, , ,

Maximize In-House Creative Resources By Using A Printing Center

by

Maximize In-House Creative Resources By Using A Printing Center

Over the last two decades, the world of graphic design has been turned upside down with the advent of desktop publishing and digital printing. In the “old days,” the Marketing Department would confer with artists, who would then create a design concept with layout, copy, and graphics. The artist would send the art to a printer, who would set the type by hand. Now, an office worker with minimal graphics training can prepare a brochure, adjust the graphics, and print off multiple copies from a local printer or network printer-copier. Where does that leave the professional design firm or the local printing company?

In-House Resources Do The Job Printing Your Project

This in-house creation process does not always result in artistic masterpieces, as not everyone with a computer has the design sense to create good industrial art. For many office ventures that involve sales sheets, signs, flyers, and brochures, a competent graphics software user can deliver output that is more than adequate to do the job. Many offices have high-end copy machines that allow color adjustment, printing on paper up to 11″x17,” and stapling and folding capabilities to bring the project to a successful completion.

However, having in-house creative talent and a copy machine will never eliminate the need for professional design and a print service. Most companies have some projects that need the talent of professionals with advanced training and experience. For major brochures, large format printing of signs or trade show graphics, or specialized jobs, a company is likely to call in the pros on the design or printing end – or both.

Using A Printing Center For Best Results

Even if your company has creative in-house talent and a high-end copy machine, a good Houston printing company still offers capabilities beyond what the average office machine can deliver. A print shop has professionals who know how to get the best out of equipment. In an office, a user must climb a steep learning curve to acquire proficiency with seldom-used features.

In addition, Houston’s top printing center has advanced equipment beyond what most offices need, able to print, collate, and bind thousands of pages per hour. Whether you need high volume, large format printing, output on heavy or oversized paper, multiple cuts, folds or staples, you will get the quality you need to make your design pop.

Having a relationship with The Document Group, Houston’s top full-service printing service, offers you the flexibility to expand the capabilities of your in-house talent. We accept camera-ready jobs online or in person, and can offer any pre-press services you need. Since we man our machines with qualified operators 24/7, we can complete your job on time, and even deliver the output to your office.

Contact us today to see how we can help with your next project.

printing sales brochure showing samples of our products
, , , , , ,

What A Full Service Houston Printing Company Can Offer Your Business

by

When looking to find a Houston printing company, it pays to find a full service provider that offers a full suite of services. The advantages of using a full service provider are increased efficiency and quality along with the ability to meet any set of project demands.

What A Full Service Houston Printing Company Can Offer Your Business

Most printers provide services regardless of what type of business you run. However, the best printers are the ones that work specifically in support of your industry. Law firms have very precise needs when it comes to document security, copying, and discovery. Using a printer who isn’t well versed in the needs of the legal industry can have disastrous results.

Medical record scanning that is compliant with HIPAA and HITECH Act requirements is another good example of a time when you’d need a print/scan firm with specific industry knowledge. Engineering, construction, and architectural firms also have strict requirements to maintain their documents when building civic works such as bridges and roadways.

printing red print panel

Comprehensive Services – Large Format, Off-set, And More

In addition to offering industry specific expertise, the ideal Houston printing company should also offer a full range of printing services. This includes large format printing, off-set printing, OTC printing, digital color, black and white, and more. Having a one stop printer is not only more convenient, it also ensures a higher standard of quality and a better price.

Many printing projects rarely require just one size or format and instead require a wide range of printing services. Marketing and promotional items, from brochures to trade show presentations, will run the entire range of a printer’s capabilities from high quality imaging to mass printing of flyers and giveaways.

printing panel close up

Risk Management Scanning, Database Management, And More Digital Services

An important part of any printer’s job is document scanning and digital services. All of your paper records can be lost due to a flood, fire, or other natural disaster. That is why digital scanning and record maintenance is a critical service that some businesses overlook.

Risk management scanning is the answer to maintaining records securely against loss. After scanning records and business critical items, they can be easily stored off-site in a secure location to guard against loss. Disaster recovery is so very important and having vital documents available for instant recovery can be the difference between successful business continuity and bankruptcy.

That is why a top Houston printing company offers digital services in addition to physical printing and copying. In the end, the best printer does much more than just printing!

Schedule Your Scan Project Today!

Let us show you how easy it is to accomplish your scan goals. Fast, Accurate and On-Time!

Get Your Quote Now

At The Document Group, we understand we must earn your business. Give us the chance to do it. Remember, Service Is Our Style!
Free Quote Form
,

New In Houston, TX From The Document Group – The Fastest Large Format Printer

by

The Document Group is well known throughout Houston, TX as a superior commercial printing company for clients in all industries including the legal, engineering, construction, and corporate business environments. We are proud to announce a first in Houston – the Canon iPF9400S printer. We are now the fastest large format printer in the Houston area that offers oversized and large format printing up to 60 inches.

Here is how we are able to meet your commercial printing needs:

Fast Printing For Quick Turnaround, Rush Jobs, Same Day Delivery, And More - For Every Project

The new iPF9400S runs 40% faster than any other model for large scale, commercial oversized printing. It is designed to generate large volumes of material without any compromise in print quality and color palette. In addition, the iPF9400S comes with a unique sub-ink tank system that allows for on the fly ink cartridge changes without having to stop the printer from running. With large 330 ml and 700 ml ink tanks, we can hit tight deadlines and offer faster turnaround.

Large format printer showing a completed project

Large Format Printer Services – Engineering and Architectural Drawings And More

The iPF9400S is capable of printing images up to 60 inches without a border. Our engineering and architectural clients love this option as it allows them to get their blueprints, drawings, and other critical documents on a single page. Having an entire project on a single page makes it much easier to visualize and execute a planned project.

Our corporate clients enjoy the oversized printing as well for advertisements, point of purchase displays, indoor and outdoor banners, and foam boards.

Unparallel Color Matching And Print Quality

With the new 8-Color LUCIA EX pigment ink set created for this printer, we are able to color-match better than ever before and in even more vibrant and radiant colors than Canon and The Document Group are already known for.  The ink even helps to provide better scratch resistance for outdoor banners and signs thanks to the UV protection provided in the ink set. 

Even More Commercial Printing Services From The Document Group

We offer a full range of commercial printing services, document scanning, and litigation support. Our professional printers have the ability to print at large sizes and on different media such as plain paper, vinyl, bonded paper, photographic paper, and more.  We pride ourselves on our dedication to our clients and our attention to detail, and we chose the Canon iPF9400S with our clients’ needs in mind.

At the Document Group, we are more than a commercial printing company. We help our clients get the most out of their printed materials. Contact us today for a free quote!

Get Your Quote TODAY!

We can help with any of your printing projects - Fast, Accurate, and On Time, every time!
Click Here For Quote